Nicoventures Limited is a newly created start-up company whose objective is to provide a new choice to smokers looking for a safer alternative to cigarettes. Nicoventures will focus exclusively on the development and commercialisation of innovative regulatory approved nicotine products that provide a consumer-acceptable alternative to cigarettes without the real and serious health risks of smoking. We want to explore the development of innovative nicotine products that, subject to regulatory approval, will provide smokers with an alternative to cigarettes and a product they actually want to use. Why are we different? The UK GovernmentÕs recently updated public health strategy for England recognises there are many smokers who may not want to quit smoking but who want a safer alternative to cigarettes. We believe that the products currently on the market today are not meeting the needs of these smokers. That is why we have brought together scientists, regulatory specialists, innovators and communication experts from a wide range of backgrounds to work together with the aim of providing smokers with a safer alternative to cigarettes. WhatÕs the benefit for consumers? We believe we can offer adult smokers a range of innovative regulatory approved nicotine products which will provide them with much of the experience they expect to get from a cigarette but without the real and serious health risks of smoking. Will there be a benefit for public health? Working towards the goal of reducing the harm caused by smoking is something that should be of benefit to society. Our ambition is to develop and make available a range of products that will provide smokers with alternatives to cigarettes without the real and serious health risks of smoking.