Applying Predictive Analytics to online surveys. Predikkta is the latest solution in optimizing unpaid and paid search results. We have uniquely applied Predictive Analytics to a web-based survey platform to analyse Click-Through Behaviour. Predikkta Survey Tools allow you to test millions of Advertisement permutations and variations in one survey and then provides you the best outcome, to maximize people clicking through to your website. At this moment the Survey Tool is able to optimize organic and paid search results from Google. In the near future our range of products will also include optimizing Facebook and LinkedIn Advertising.