Adtheorent
AdTheorent is a technology company that is transforming digital advertising through user identity mapping and data-driven predictive solutions. AdTheorentÍs machine learning technology platform, Cross-Environment Map and Barometric¬ technologies help brands understand and connect with their audiences at scale. AdTheorentÍs machine learning technology platform combines millions of data attributes into precise and accurate adaptive models for the purpose of identifying optimal audiences. Powered by data-driven intelligence, AdTheorentÍs platform delivers the right ad, to the right user, at the right time _ all in ñreal timeî within brand advertisersÍ ROAS and performance goals. AdTheorent provides the most comprehensive cross-environment mapping infrastructure in market, which maps millions of unique device IDs to US households and other physical locations, and appends those device IDs with extensive 1st, 2nd and 3rd party data sources. As a mobile-first Data Management Platform, AdTheorent is uniquely positioned to match offline and online data to mobile at scale, affect cross-environment targeting and break new ground in media attribution including physical activity such as purchase. AdTheorentÍs Barometric measurement and analytics solution features the advertising industryÍs most advanced cross-environment tracking and attribution solution, providing the ñpost-click and post viewî signals necessary for modeling to (i.e., predicting) true user engagement and awareness. The collective result to AdTheorent-partnered brands and marketers is higher engagement rates across any client-defined metric _ The Intelligent Impression¬. For more information, visit: www.adtheorent.com.
Marketing and Advertising
50 - 200
New York, NY, United States
About

AdTheorent is a technology company that is transforming digital advertising through user identity mapping and data-driven predictive solutions. AdTheorentÍs machine learning technology platform, Cross-Environment Map and Barometric¬ technologies help brands understand and connect with their audiences at scale.

AdTheorentÍs machine learning technology platform combines millions of data attributes into precise and accurate adaptive models for the purpose of identifying optimal audiences. Powered by data-driven intelligence, AdTheorentÍs platform delivers the right ad, to the right user, at the right time _ all in ñreal timeî within brand advertisersÍ ROAS and performance goals.

AdTheorent provides the most comprehensive cross-environment mapping infrastructure in market, which maps millions of unique device IDs to US households and other physical locations, and appends those device IDs with extensive 1st, 2nd and 3rd party data sources. As a mobile-first Data Management Platform, AdTheorent is uniquely positioned to match offline and online data to mobile at scale, affect cross-environment targeting and break new ground in media attribution including physical activity such as purchase.

AdTheorentÍs Barometric measurement and analytics solution features the advertising industryÍs most advanced cross-environment tracking and attribution solution, providing the ñpost-click and post viewî signals necessary for modeling to (i.e., predicting) true user engagement and awareness.

The collective result to AdTheorent-partnered brands and marketers is higher engagement rates across any client-defined metric _ The Intelligent Impression¬. For more information, visit: www.adtheorent.com.

Site Traffic
  • 1905435 Global Rank
  • 387481
    United States
  • 50.1 K Estimated Visits
Traffic Sources
  • Direct
    71.19%
  • Search
    20.00%
  • Social
    3.93%
  • Referrals
    2.93%
  • Display
    1.96%
  • Mail
    0.00%
Powered by
Alexa Traffic Data
Global Rank 136,910
1,327,720
United States Rank 35,618
26,960
United States Page Views 97.8%
15.8%
Top Countries
Top Sites Linking In
Top Search Keywords
  • Consumer Goods and Services
  • Beauty
Ad Intelligence
  • Standard
    0%
  • Direct
    0%
Ads Seen Recently
0
Longest Running Ad
Adtheorent
Device
Desktop
Dimensions
300x250
Adtheorent
Adtheorent receives up to 0.2M pageviews per day.

They are headquartered at New York, NY, United States, and have 4 advertising & marketing contacts listed on Kochava. Adtheorent works with Advertising technology companies such as DoubleClick.Net, AdTheorent, Google Remarketing.