At Prime Motor Group, we believe that buying a car should be a fun, hassle-free experience, not one filled with cheap tricks and fine print. ThatÍs why we've introduced a number of new initiatives to make your experience with us pleasant, simple, and completely stress free. With ñThe Prime Price Promise,î we validate our pricing by utilizing a trusted 3rd party, Edmunds.com, to give the customer a frame of reference to understand how our price compares in the marketplace. In the showroom and on our website, we are happy to show all of our customers the MSRP, the dealer invoice and the Edmunds True Market Value (the price at which Edmunds.com says the vehicle is selling for on average in the market place) to give customers the peace of mind they are getting an outstanding price. When it comes time to finance, you can rest assured knowing that all finance terms will be given up-front, so you are highly informed and ready to work with your budget. The same type of validation will happen with your trade. Again, in our showroom and on our website, we supply the customer with an easy to use appraisal tool from AutoTrader.com called Trade-in Marketplace. This will give us a great starting point validated by a trusted 3rd party when it comes to your trade. We know our customers are doing their research in the marketplace before they come in. We feel it is very important to acknowledge that 3rd party research up front and make sure that we give you the car you want and at the price you deserve.