Pr_natal Retail Group was born in 2015 as a joint-venture between Artsana and Giochi Preziosi, by concentrating the chains Toys Center, King Jouet, Pr_natal e Bimbostore in a unique Retail hub. We have more than 4000 employees in Italy, France, Switzerland, Spain, Portugal and Greece working in the world of infant care and toys, supporting mothers-to-be during the wonderful experience of maternity and all the phases of their babiesÍ life. Our mission is to help, amaze, let you dream, making easier the life of a growing family. We choose the best resources with responsibility in order to simplify the parentÍs duty, helping and surprising the family through products and toys chosen with passion for their innovation, value for money and practicality, making not only the purchase moment unforgettable for everyone and everywhere through the ongoing comparison and sharing, but also making unforgettable the dream of the growing family. Grow with us.