We're passionate about being real. Real starts with food. But, as you'll see, it doesn't end there. We're passionate about real partnerships, real ambition, real ethics and working real hard. Real is Australian made.........Using Aussie ingenuity, we've built a reputation for the freshest products you can find. We are serving real, locally sourced and made pet food - wet, dry, fresh, chilled and treats. No one knows Aussie pets quite the way we do. Real is never chasing our tails.........Real means fresh ingredients. It also means fresh methods. So we'll never stop expanding, innovating, trying new approaches to processing and packaging. We are competing in every category, channel and market, here and expanding rapidly abroad. Real is ethical........We put pets before profits. Don't get us wrong, we're still running a business. We just know that people are loyal to pets, not companies. Real is sustainable......We've been in this business for five decades. Our ambition is to around for many more. In order to secure the future of this business we believe that everything we do must be environmentally sound and growth sustainable. Real is community........We treat our employees, retailers, farmers and partners as part of our extended family. We know that's the real guarantee for a high-quality product. Real is love......Real food is what we make. But the reason we make it is love. Because we know that the real food you serve your pet comes back to you with love and affection. And that brings love to the whole home. Real is who we are!