Silver Cross is a UK based nursery brand and manufacturer of baby products. It is based in Skipton, North Yorkshire, England and is best known for the production of baby prams and pushchairs, particularly coach-built prams. Silver Cross is also a manufacturer of infant car seats, nursery furniture, nursery bedding, nursery decor, toys and gifts. Silver Cross was established in 1877 in Leeds, England and is one of the oldest nursery brands in the world. The main focus of the Silver Cross range is its modern travel collection, which incorporates a collection of 3-in-1 combination pram systems. This type of pram is characterised by by it's ability to be converted from a lie flat pram, to a pushchair, to a travel system (with the addition of a baby car seat). In addition to its combination prams, Silver Cross also produces infant car seats (that combine with the pram travel systems), as well as lightweight umbrella-fold pushchairs, nursery furniture collections, nursery bedding and decor items, and a range of toys and gifts including classic teddy bears and traditional rag dolls. Today, Silver Cross remains a household name, popular with parents and celebrities alike. Since it's launch in 1877, over 10 million parents have chosen a Silver Cross pram.