Hello! We are Sugar, a brand new PR agency dedicated to promoting ethical and ecological lifestyle products that help make our lives more sweet. We provide warm and congenial communication, and in all that we do we aim at being environmentally friendly and transparent. Our work here at Sugar is based on a shared set of values. We believe that both people and nature deserve equal respect, and that through our daily life choices it is possible to advance the well-being of both. We have discovered a lifestyle that is not only sweet but also chic and sterling, and we want to spread the word. We provide both individual event campaigns and long-term PR in Finland and internationally. Our website features the cheerful showroom where it is convenient for our registered users to pick up press photos as well as order product samples. People often find it extremely hard to come up with a name for their business, but with Sugar we did not need to rack our brains. It was a scorching summer day in Mitte, Berlin, where we were relaxing between meetings in an outdoor caf_. And all of a sudden there it was, right in front of our eyes, in the form of a small pack of sugar. The pack read ïSugar _ Sweet PR for Sustainable LifestyleÍ. That was it. And by the way, our online showroom can be accessed by journalists who have signed up. For detailed instructions on how to use the showroom, see the About page @ www.sugarhelsinki.com. The Sugar Team :)