More visitor to your trade show? More foot traffic to your exhibition stand? More bums on seats at your conference? Ask us how? The Social Effect is a digital and social media agency specialising in trade show, conference and event marketing. Over the last decade, our passion for helping our event clients exceed visitor or attendee targets has turned into an obsession. Who are you? 1) You are a successful trade show organiser that wants to beat last yearÕs visitor numbers or have a winning format for a new trade show (and need the visitors to prove it) 2) You are an exhibitor with a return-on-investment (ROI) target that is directly associated to the amount of quality foot traffic that visits your stand/booth (and are determined to reach your goal) 3) You are a conference producer or event manager with an ambitious attendee target and the knowledge that your event has a much large audience potential (and they just need to know about it) If this is you - we will bring together the worldÕs most effective digital and social media event marketing strategies and tactics to help you achieve your event goals. How? By combining cutting edge innovation, marketing & advertising technology, great creative, conversion optimisation, community, data and analytics. Examples: Are you using geo-fencing/geo-conquesting to attract visitors from competing events or to drive foot traffic to your stand? Have you heard about Ôoutbound social mediaÕ which typically achieves CTRs of 15%? Split testing registration pages? Reducing direct traffic to better attribute ad budget? Some of our current event clients include: Messe Frankfurt, Gartner, IDG, Microsoft, Lenovo, Abbotts