Perfecting the art and science of Humanalytics Data is only part of the story. Each individualÍs decisions and motivations are affected by both external and internal emotion triggers. Humanalytics meld together hard data with the fluctuating cycles of human emotion. ItÍs all part of our customer-centric approach to marketing. Putting your customer at the center of everything we do is important to making real human connections. Data and analytics give us insights. Walking in your customersÍ shoes lets us see what emotions are driving their decisions.