At THEN AND NOW Shop we select Stylish Fashion Pieces from Selected Fashion Designers. We aim to discover the big brands of the future and support them in their journey. Founded in London by fashion lover and ex-banker, Lian Michelson, THEN AND NOW Shop targets fashion savvy customers who love style and individuality, who don't follow the trend - but set it! We aim to discover the new star brands of tomorrow, brands that fashionistas need to know now. If you are looking for special pieces, for something different, and for premium designers, then this is the place for you. With a focus on premium designer brands, we source both current and discounted past season collections. Fashion is cyclical, so why not shop from all seasons? If you want to only focus on brand new, straight off the catwalk pieces, make sure to SHOP NOW. If you love pieces even more with a big discount on them, then SHOP THEN for our range of specially chosen timeless fashion. We search, select and curate brands from all over to bring together unique collections for stylish people, with new products added weekly. Our regularly updated online Magazine, edited by our in house team of fashion enthusiast professionals, provides fashion outfits, news, trends, travel and culture editorials.