Tilda started out back in the 70s, selling Basmati to Asian families who had moved to the UK. Four decades later, weÍre still by far the most popular rice brand for this most discerning group. Our product range has changed a little over the years with microwavable steamed rice and a range of world food inspired recipe packs. However, our original focus remains trueƒ to bring you the finest Basmati, and create recipes that are healthy, delicious, versatile and inspire your imagination. Basmati is grown in the foothills of the Himalayas and we ensure only the finest Basmati makes it into Tilda bags. Using our over half a century of experience and expertise, we DNA testing every batch of Basmati to guarantee purity, age the Basmati naturally in the sun and in the gentle milling process remove broken grains that release startch that cause rice to be sticky. Nothing is wasted as broken and discoloured grains that have been removed are used for animal feed. Our standards are that only the very highest standards are acceptable - Perfection in every pack! The beauty and fragility of our origins means we are acutely aware of the impact farming and food production has on the planet. So weÍre deeply committed to minimising our impact on the environment and maximising the social and economic benefits for all the communities we work with. Everything we do is driven by a very simple missionƒ to use our genuine expertise to bring the inherent goodness of Basmati rice to everyone, everyday. Tilda is part of the Hain Celestial Group, Inc. and together we are proud of our reputation for uncompromising quality and a commitment to sustaining the legendary status of Basmati rice and the Tilda brand worldwide.