Our Business TOP-TOY is the leading retail company within toys and children's products in the Nordic region, with strong values and a clear business concept. We have a passion for play, a commitment to responsible business and a desire to meet and exceed customer expectations. TOP-TOY has more than 50 years'_ experience in enriching children's lives. With a passion for facilitating fun, safe playing experiences through high-quality products, we are dedicated to providing the best possible product offerings. Our goal is to be the first choice for customers when buying toys and other products for children. Through our two retail chains, BR and TOYSR"US, we offer a broad range of inspiring products that enable children of all ages to explore and develop their creativity while learning and having fun. The range spans everything from toys, trampolines and pools to children's books, bed linen, roleplay costumes and accessories of both our own brands and other leading international brands.