The University of London is one of the oldest, largest and most diverse universities in the UK. Established by Royal Charter in 1836, the University is recognised globally as a world leader in Higher Education.
The University is made up of 18 independent member institutions of outstanding reputation and a number of highly acclaimed central academic bodies and activities. Across the University of London, there are more than 170,000 students studying with the member institutions and at the central University, including in the School of Advanced Study, the Institute in Paris and with our International Programmes.
The central University, in addition to its central academic bodies, provides a suite of innovative high-quality academic support and professional services, and manages a valuable property portfolio.
- Company Name:University Of London
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Headquarters: (View Map)London, London, City of, United Kingdom
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1,000 - 5,000 employees
- 24227 Global Rank
- 7839 United Kingdom
- 1.96 M Estimated Visits
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Direct49.48%
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Search35.25%
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Mail6.41%
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Referrals5.19%
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Social2.46%
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Display1.20%
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14.40%
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6.58%
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4.70%
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3.78%
- Mexico 22.7%
- United Kingdom 16.6%
- Singapore 5.1%
- Malaysia 3.7%
- India 3.2%
- Agents and Marketers
- 10 SDKs
- App Url: https://itunes.apple.com/app/university-of-london/id1413244307
- App Support: http://my.london.ac.uk
- Genre: Education
- Bundle ID: com.unicorntraining.icarus-qmul
- App Size: 144 M
- Version: 14.6.7
- Release Date: September 9th, 2018
- Update Date: May 21st, 2020
Description:
Icarus business simulation is for University of London students studying the Global MBA and requires a UoL username and password.
This business simulation will provide students working in small teams with a complex business challenge set in a real-life context, where research into the market and the industry will be directly relevant to and consistent with the simulated business.
Students will be able to use the model to explore different strategies, and carry out what-if analysis and scenario planning to test the robustness of their plans.
The simulation will be designed to include the following stages:
1. Research and analysis. Students will have access to past financial results of the simulation company and will be expected to research the real economic and competitive environment of the industry.
2. Teamworking. The simulation will include built-in social media tools to enable students in different locations to communicate and work as teams in managing their airports. A nominated Chief Executive will be responsible for co-ordinating plans and submitting the agreed decisions each period. Teams will be able to rotate the CEO and other roles.
3. Planning. Using the simulation, the students will be able to build a five-year business plan, including exploring and comparing different strategies and testing the robustness of their plans in different external scenarios.
4. Implementation. Team decisions will be processed through the “real world” model and teams will be able to compare their actual results against their plans and budgets and also benchmark their progress against other student teams. They also receive feedback about the market and data about changes in the competitive environment.
5. Reflection and further decision making. The student can adapt their plans, review their decisions and respond to new stimulae before submitting the second set of decisions.
6. Final report. Students may provide individual and/or team reports for tutors to provide feedback on.
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Standard88.42%
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Direct11.58%
They are headquartered at London, London, City of, United Kingdom, and have 2 advertising & marketing contacts listed on Kochava. University Of London works with Advertising technology companies such as DoubleClick.Net, Google Remarketing, Facebook Custom Audiences, LinkedIn Ads, Bizo, DoubleClick Bid Manager, Rocket Fuel, Admedo, Google Floodlight Counter, Twitter Ads, FLoC Opt-Out, FLoC.
