In June of 1956 Koichi Tsukamoto visited the United States to study the intimate apparel industry. He took all that he learned back to Japan and started his own resoundingly successful lingerie company: Wacoal. In April 1985, the company built on its extraordinary success in Japan and throughout Asia by starting Wacoal America. Designing exceptional lingerie that really fits, providing exemplary service, and developing lasting customer confidence became our ideals and the blueprint for our success. By expanding into the United States, Wacoal had the vast global resources it needed to bring the most innovative and technically advanced products to the American woman. Making women look and feel their best has always been a part of Wacoal's mantra, and the public has recognized and appreciated this part of the company's mission from the beginning. In 2009, Wacoal successfully launched b.tempt'd by Wacoal. This exciting lingerie brand was designed to entice the young-minded woman with sexy, sophisticated, and flirty lingerie. b.tempt'd also offers Wacoal's signature trademarks of exceptional quality, fit, and service. To date, b.tempt'd has been enthusiastically received by women of all ages and continues to evolve to meet their lingerie needs and desires. 2015 marks Wacoal America's 30th anniversary of providing beautiful lingerie solutions, which will be celebrated with a year long theme Thirty Years of Beauty"."