At Watauga, we research, plan and negotiate all media. Our media planning is grounded in strategy and framed by careful, intelligent research and our plans are backed by secondary research from MRI, Simmons, Arbitron, Neilson, @Plan, ComScore and topic-specific research äóî from media habits of a target audience to competitive spending of a brand. We work to balance budget, client needs and strategy to buy media and generate marketing results. We strategically optimize reach in any channel, using our expertise to make the most of every dollar spent. And our media agnostic approach äóî meaning we have no preference for certain media channels äóî helps us deliver exactly what our clients are looking for.