Winders Consulting Group is a strategic marketing firm that helps advertising technology companies solve their most difficult marketing challenges by developing programs to increase awareness and drive sales. Winders Consulting Group delivers to its clients the tools to define and articulate their strategic positioning, key messaging and brand strategy. From that position, WCG develops product marketing and communications plans as well as tactical programs to meet specific measurable objectives. WCG helps advertising technology companies with all aspects of marketing strategy, planning and execution. We have been referred to as ñan agency in a boxî because of the wide, comprehensive range of skills we have to offer as well as our depth of understanding on all things related to B2B marketing. Whether standing in as ñCMO for hireî or building full-scale marketing and communications programs, there is no aspect of trade marketing capabilities we donÍt possess for our ad tech clients. Our core services include: ´ Strategic Marketing: positioning, messaging, competitive analysis, market segmentation, differentiation and sales strategy. ´ Content Marketing: white papers, case studies, bylined articles, first party and third party research, blog posts, infographics and corporate videos. ´ Marketing Automation: using technology to join content marketing with CRM to create automated lead generation programs that result in sales. ´ Product Marketing: competitive analysis, product naming, feature/benefit analysis and go-to-market planning and execution. ´ Digital Marketing: mobile, social, influencer marketing, affiliate marketing, display/programmatic advertising and e-mail marketing. ´æPublic Relations: media relations and corporate communications for today's integrated marketing mix.