Well Told Story is an innovative, socially-oriented media research and production company based in Kenya and focused on the positive transformation of young people in Africa. Since we were established in 2009, Well Told Story has developed and produced a set of interlinked and evolving media all intended to reach and engage young people with important ideas that can benefit their lives. This is centred on Shujaaz, an on-going multi-media communications platform encompassing monthly comic books (30m+ free copies distributed to-date), daily syndicated radio shows, SMS, online, video, national TV and activations that has reached more than 69% of Kenyans aged 15-24 and won two International Emmy Awards. In early 2015 a second version of Shujaaz launched across Tanzania, aiming to duplicate KenyaÕs national reach and engagement and positive social change effects. Our success comes from our focus both on creative media production and innovative formative and impact research. Our in-house research team provides the different production teams with a deep understanding of our audience and clear strategies to address what hinders and motivates them. The same researchers then work alongside partners Ð among them Cambridge University and others Ð to design and apply a set of parallel innovative research activities to track, understand and document the effects that our media help to create. WTS is conceived as a hybrid company that sits between the worlds of commerce and international development. All our media is free to the audience and is financed by a combination of corporations and development agencies who wish to harness the power of Shujaaz to transform the lives of young people for the better. Our partners presently include Coca-Cola, Safaricom, Vodacom, Unilever, The Bill and Melinda Gates Foundation, UKÕs Department for International Development, The World Bank, the Children's Investment Fund Foundation and others.