The Outdoor Media Association (OMA) is the peak national industry body that represents most of AustraliaÍs traditional and digital outdoor media display companies and production facilities, as well as some media display asset owners. The OMA operates nationally, and prior to July 2005 traded as the Outdoor Advertising Association of Australia (OAAA). It was first incorporated in 1939. The OMA is governed by a Board of Directors that is elected by the membership. The OMA launched MOVE (Measurement of Outdoor Visibility and Exposure) its Audience Measurement System (AMS) in February 2010. MOVE was a world first in Outdoor, introducing Likelihood to See (LTS) which set a benchmark for audience measurement in Australia and overseas. MOVE has been universally accepted as a credible and robust AMS for the industry. The OMA and MOVE is made up of a small dynamic team of specialists who work together to provide media relations, marketing, revenue reporting, audience measurement, research and management of government relations and regulatory affairs, with the aim to build a more sustainable industry for OMA members. OOH advertising is always working, delivering messages 24 hours a day, seven days a week. It is ubiquitous, innovative, entertaining, effective; a part of our cities, communities and our every day lives. OMA website: http://www.oma.org.au MOVE website: http://moveoutdoor.com.au