Since it was founded in 1961, WWF has become one of the world's largest and most effective independent organizations dedicated to the conservation of nature. It has reached this status through a constant record of conservation achievements. WWF now operates in around 100 countries, supported by nearly five million people worldwide. Its initials and famous Panda logo have become a powerful rallying point for everyone who cares about the future of the planet and wants to help shape it in a positive way. Initially, WWF's work consisted mainly of protecting animals and plants threatened with extinction. Not just because they are beautiful and rare, but because they are part of a complex chain in which the disappearance of even a single species can have far-reaching consequences. Since then, the scope of the work has broadened. Today, the organization also tackles the many forms of pollution that are harming the soil, atmosphere, freshwater and oceans, which ultimately sustain life. It also looks for new and sustainable ways of using the planet's natural resources. WWF is taking action to protect the environment for people and for nature.