Rare inspires change so people and nature thrive. Rare believes that conservation is about people. True, most environmental problems stem from human activity, but people also wield the solutions. Rare concentrates on finding and replicating proven solutions to many of the worldÍs biggest environmental challenges. RareÍs mantra is to find what works and then repeat. Core to that approach is RareÍs insight that individuals and communities are motivated as much by emotion as by reason. Thus conservationists must become as skilled in social science as biological science. This is the rationale behind RareÍs signature Pride campaigns. Rare trains local leaders to run Pride campaigns that employ proven social science methods typically reserved for the marketing and advertising industries to inspire change people to adopt conservation solutions and empower them to make those solutions their own. By appealing to both hearts and minds, RareÍs prove approach accelerates the adoption and increases the sustainability of the solutions. Rare and its partners have conducted over 250 Pride campaigns in more than 50 countries, empowering local communities to become natural asset managers across Latin America, Asia and Africa. ´ Rare offers generous vacation, holidays, personal days, sick leave and a weeklong power-down. ´ RareÍs compensation philosophy is to pay above market level, so salaries are commensurate with experience and include an annual bonus plan tied to the organizationÍs and individualÍs performance. ´ Benefits include fully-covered health plans and a matched retirement savings plan. Global Geneva, a Swiss media outlet specializing in news from the nonprofit and development world, ranked Rare 26th in its 2015 list of Top 500 NGOs. This is the third year in a row Rare made the list: http://www.top500ngos.net/the-new-top-500-ngos/