Xenium is a technology solutions provider specializing in user and interface design for a variety of fields ranging from location based services and augmented reality, to sound sensors and telemetry. The company's technology revolves around the paradigm of Reality Computing, which seeks to integrate the digital universe into the real world by crafting interfaces that make it possible for users to interact with technology through the use of touch, sense and movement, instead of conventional wires and keyboards. Based on this premise Xenium is committed to developing leading edge products and customized solutions that meet the demands of an increasingly technologically oriented world. We at Xenium are passionate to facilitate innovative approaches to marketing communication using traditional communication tools such as Research, CRM, Events and Advertising in combination with integrated campaign components such measurable new media technology and interaction appealing to the human senses by engaging participation and natural interaction. We like to push the border of what traditional management think is a limitation based on lack of knowledge of available communication tools in the new economy. This has resulted in a large regional contact base of clients increasing their sales. The future of advertising, effective product promotion and branding exercises is going to be more on the activity oriented Interactive Platforms, Internationally new concepts are evolving with the advent of technology and we are convinced that in India as well things will take shape towards the implementation of interactive advertising.