YP¬ is a leading local marketing solutions provider in the US dedicated to helping local businesses and communities grow. Formerly AT&T Interactive and AT&T Advertising Solutions, YP launched in May 2012, bringing the two companies together. YPÍs flagship consumer brands include the popular YP¬ app and yp.com, which are used by nearly 60 million consumers each month in the U.S. and The Real Yellow Pages¬ directory. Connecting consumers with businesses when theyÍre ready to buy is what YP is all about, and weÍve been doing this for over 100 years. YP solutions include online presence, local search, display advertising, direct marketing, and print directory advertising. YP solutions and services are backed by thousands of media consultants and customer service professionals in local markets across the U.S. with relationships spanning nearly half a million advertisers. YP Can Do That».