Over the last ten years, there has been an undeniable shift in consumer behavior, resulting in massive, worldwide adoption of active lifestyles. In the United States, there are now more than 100 million people that exercise at least twice per week. Zoom Media gave these 100 million+ people a name: Generation Active. Zoom Media is an international media company that has been at the forefront of active lifestyle marketing since the birth of the movement. ZoomÕs media network includes more than 4,400 health club locations across the United States, Canada, and the United Kingdom. ZoomÕs digital media networks are measured by The Nielsen Company in North America and reach over 29 million unique consumers, in addition to millions more that are reached with digital and mobile media and custom promotions. For five consecutive years, Zoom Media has experienced double-digit viewership growth, making it one of the fastest growing companies in the media industry.