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Babylist
Having a baby is one of the biggest life changes people face. Babylist makes this journey to parenthood less overwhelming. We empower new parents and connect them to their village. Our baby registry is used by 20% of expecting families in the United States (and growing). In 2016 there were $100,000,000 of gifts given from our registries. Our users love Babylist. We are continuing to create useful content and tools that help our users through pregnancy to parenthood.
Retail
50 - 200
San Francisco, CA, United States
About

Having a baby is one of the biggest life changes people face. Babylist makes this journey to parenthood less overwhelming. We empower new parents and connect them to their village.

Our baby registry is used by 20% of expecting families in the United States (and growing). In 2016 there were $100,000,000 of gifts given from our registries. Our users love Babylist. We are continuing to create useful content and tools that help our users through pregnancy to parenthood.

Site Traffic
  • 8074 Global Rank
  • 1569
    United States
  • 7.92 M Estimated Visits
Traffic Sources
  • Direct
    50.54%
  • Search
    37.33%
  • Social
    3.95%
  • Display
    3.17%
  • Mail
    2.98%
  • Referrals
    2.04%
Geography Breakdown
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Alexa Traffic Data
Global Rank 6,499
19,242
Links In Count 101
43
United States Rank 1,452
3,364
United States Page Views 88.2%
2.4%
Top Countries
Top Sites Linking In
Top Search Keywords
  • University of Toronto
Mobile App Data
MixRank is the most comprehensive database of mobile apps, developers, SDKs, technologies, services, and integrations. Learn more.
  • 10 SDKs
  • 4.91 Avg. Rating
  • 1.72 K Total reviews
  • App Url: https://itunes.apple.com/app/babylist/id718582092
  • App Support: https://www.babylist.com/faq
  • Genre: Shopping
  • Bundle ID: st.babyli.BabyList
  • App Size: 85.6 M
  • Version: 1.36.84
  • Release Date: October 9th, 2013
  • Update Date: May 14th, 2021

Description:

The Babylist Baby Registry app lets you register for all the things you need to bring baby home. Add any baby gift from any store onto one easy-to-use universal registry. Ask for help (like house cleaning), funds (like for diapers) and cash favors, too. Manage and organize your registry, get weekly pregnancy updates and a personalized baby registry checklist to help you quickly find out what you really need.

WITH THE FREE BABYLIST APP:

PUT ANYTHING ON YOUR REGISTRY FROM ANY WEBSITE OR STORE - Amazon, Target, buybuy Baby, Walmart, Etsy, Pottery Barn Kids and Nordstrom to name a few. *ANY* store big or small.

ADD MEANINGFUL GIFTS - What will make life easier after baby comes? Home-cooked meals, house cleaning, dog walking or whatever you need most: add them all.

ADD CASH FUNDS - Jumpstart baby’s college fund, request cash for diapers or extend your parental leave. Babylist transfers the money straight to your bank account.

ADD OR LINK TO EXISTING REGISTRIES - Easily combine any baby registries you’ve already started. Keep track of everything on your wish list in one place.

FREE HELLO BABY BOX - Our welcome gift to you filled with goodies, samples and gift cards from trusted brands. It’s free (just pay shipping) when you complete your Babylist Registry setup.

LET GIFT GIVERS CHOOSE WHERE TO BUY - Add gifts from anywhere, and if it’s available at other major retailers, Babylist lets you know right on your registry. Lowest price? Favorite store? You decide!

PRICE CHANGE ALERTS - Get email alerts when items change price or go out of stock.

FREE 1:1 REGISTRY CONSULTANTS - Our experts are a chat, email or call away. Get help choosing the best products to fit your lifestyle.

A+ CUSTOMER SERVICE - You said it best: “It’s above and beyond to have a real person who knows what to do for us first time moms.” - Lea M.

SHOP THE BABYLIST STORE - Get exclusives you’ll only find here like the Bottle Box (5 of the most popular bottles among Babylist parents). Shop our selection of the best baby gear curated with feedback from thousands of real parents.

15% REGISTRY DISCOUNT - Get a discount 60 days before baby’s arrival, good on almost everything in the Babylist Store. Get everything you need before baby comes home.

FREE SHIPPING - On orders over $45 from the Babylist Store.

FREE REGISTRY INSERT CARDS - Slip our beautifully designed, ready-to-share cards into your shower invites to let people know where you’re registered.

TRACK YOUR PREGNANCY - Weekly updates and info about your pregnancy in the app. Customized to your due date with fun, ‘90s throwback baby size comparisons.

REGISTRY CHECKLIST TOOL - Asking yourself, “Where do I start?” Right here. Download the app, take a quick quiz and get registry suggestions tailored to your lifestyle.

WHO WE ARE

In 2011, we created Babylist with one key goal: to build a better baby registry experience that truly puts parents first. Today, one in two first-time parents creates a Babylist registry, and millions of families turn to us for practical support and unbiased guidance.

Download the Babylist Registry app now!

Sort by

GumbyGotcha

May 09, 2021

Cumbersome for Users

Ok I will keep this short. YES - you can add all the things into one spot and there is some merit to that (2 stars worth) BUT - For those who want to get you stuff, it is zero help. Let’s say someone wants to but something from a target registry and looks at your Babylist. It will direct you to the target website, but then does nothing else. Doesn’t populate the registry and doesn’t transfer any information at all. So the purchaser is starting from scratch finding your registry. THEN - You have to go back to baby list and label it as purchased because it will bug you like a little child trying to get your attention constantly (ma ma mom ma mommy mommy mama mama did you purchase anything?) It is a fairly annoying middleman app that makes it more difficult for people to purchase items for you, seems a bit backwards to me.

Nikkipuzzlesolver

May 09, 2021

Absolutely awful company

To get your registry box you have to buy something from the “Babylist” store that will then be probably double what you will pay anywhere else. Then they’ll charge you $5.99 in shipping for that, then another $5.99 in shipping for the box. Live chat rarely works/ is active and when it is they have THE WORST customer service. They mark legitimate addresses as “undeliverable” etc. save yourself the trouble and the stress go with Amazon, Target or ANYWHERE but Babylist.

ness69c

May 08, 2021

Absolutely love!

If you haven’t already gotten your Babylist registry gift box what are you waiting for! Absolutely worth it! One registry for everything makes it easy too!

sewgemlea

May 08, 2021

wish i had my registry elsewhere

I liked the idea of being able to put stuff on my registry from many different places. Etsy, amazon, target, etc. However it was a challenge for a lot of people to make purchases, and you couldn’t track anything that wasn’t from babylist. Also, if you get something straight from the babylist store, they take forever to ship it. I ended up having $300 in gift cards to the babylist store and I’m bummed that I can only use the money for the babylist store. There’s not a lot of the items I’d like to purchase and like I said they take forever to ship.

Sam McLil 🌈

Apr 22, 2021

Babylist

This app is amazing! The features are phenomenal for educating yourself on what to expect when you’re expecting! First time mom to be I can’t emphasize how helpful it is to have a form of guidance on nutrition, growth of my future little, sleep, what to expect. This app helps cover pretty much any questions you may have and th welcome bonus gift I am very much looking forward to while it also helps you get your baby registry complete fairly easily. 5 stars+!

ALLampe

Apr 20, 2021

So far, mostly good

It could be improved by allowing it to orient to horizontal screen view when I turn my iPad. Still new to the app, and everything so far is pretty convenient except that one thing.
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Launch Services
macOS Launch Services is an API that enables a running app to open other apps or their document files, similar to the Finder or the Dock.Launch Services eliminates apps having to query the Finder to open an app, document, or URL for them. The macOS Finder itself uses Launch Services to perform such tasks. Because the Finder performs no additional processing beyond calling Launch Services, any client using Launch Services for these purposes behaves identically to the Finder.
AVFoundation
The AV Foundation framework provides an Objective-C interface for managing and playing audio-visual media in iOS and OS X applications.
Core Foundation Framework
Core Foundation is a framework that provides fundamental software services useful to application services, application environments, and to applications themselves. Core Foundation also provides abstractions for common data types, facilitates internationalization with Unicode string storage, and offers a suite of utilities such as plug-in support, XML property lists, URL resource access, and preferences.
Core Graphics
The Core Graphics framework is based on the Quartz advanced drawing engine. It provides low-level, lightweight 2D rendering with unmatched output fidelity. You use this framework to handle path-based drawing, transformations, color management, offscreen rendering, patterns, gradients and shadings, image data management, image creation, and image masking, as well as PDF document creation, display, and parsing.
Core Location Framework
The Core Location framework lets you determine the current location or heading associated with a device. The framework uses the available hardware to determine the user’s position and heading. You use the classes and protocols in this framework to configure and schedule the delivery of location and heading events. You can also use it to define geographic regions and monitor when the user crosses the boundaries of those regions. In iOS, you can also define a region around a Bluetooth beacon.
Foundation Framework
The Foundation framework provides a base layer of functionality for apps and frameworks, including data storage and persistence, text processing, date and time calculations, sorting and filtering, and networking. The classes, protocols, and data types defined by Foundation are used throughout the macOS, iOS, watchOS, and tvOS SDKs.
MobileCoreServices
Use uniform type identifier (UTI) information to create and manipulate data that can be exchanged between your app and other apps and services using MobileCoreServices.
Quartz Core Framework
Allow users to browse, edit, and save images, using slideshows and Core Image filters.The Quartz Composer API supports processing and rendering graphical data and allows developers to create custom patches for the Quartz Composer developer tool. ImageKit provides user interface support for browsing, editing, and saving images, showing slideshows, and browsing and previewing Core Image filters. PDFKit is a technology that allows applications to display and manipulate PDF documents.
System Configuration F...
This collection of documents describes the programming interfaces of the System Configuration framework. The System Configuration framework provides functions that determine the reachability of target hosts in both a synchronous and an asynchronous manner. It also provides error detection facilities.
UIKit
The UIKit framework (UIKit.framework) provides the crucial infrastructure needed to construct and manage iOS apps. This framework provides the window and view architecture needed to manage an app’s user interface, the event handling infrastructure needed to respond to user input, and the app model needed to drive the main run loop and interact with the system.
Data sourced from MixRank, the most comprehensive database of mobile apps, developers, SDKs, technologies, services, and integrations. Learn More.
Ad Intelligence
  • Native
    0.81%
  • Standard
    99.19%
Ads Seen Recently
123
Latest Publishers
Publisher Ranking
Longest Running Ad
Babylist
Device
Mobile
Dimensions
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Dates Active
Apr 03, 2019 to Jun 25, 2019
Babylist
Device
Desktop
Dimensions
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Dates Active
Sep 03, 2019 to Sep 10, 2019
Babylist
Device
Desktop
Dimensions
other
Dates Active
Jun 22, 2019 to Aug 31, 2019
Babylist
Device
Desktop
Dimensions
other
Dates Active
Nov 25, 2019 to Nov 25, 2019
Babylist
Device
Mobile
Dimensions
other
Dates Active
Jun 12, 2019 to Jun 24, 2019
Babylist
Device
Mobile
Dimensions
other
Dates Active
Jun 20, 2019 to Jun 21, 2019
Babylist receives up to 2.2M pageviews per day, in countries such as India, United States, Australia, Canada.

They are headquartered at San Francisco, CA, United States, and have 2 advertising & marketing contacts listed on Kochava. Babylist works with Advertising technology companies such as Facebook Custom Audiences, DoubleClick.Net, Google Remarketing, DoubleClick Bid Manager, Pubmatic, Rubicon Project, Advertising.com, Link Share, Microsoft Advertising, Impact, Outbrain Pixel, comScore Activation, RockerBox.
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Recent Babylist Tweets
Recent Babylist Tweets
Last Updated 12/15/25
Babylist receives up to 2.2M pageviews per day, in countries such as India, United States, Australia, Canada.

They are headquartered at San Francisco, CA, United States, and have 2 advertising & marketing contacts listed on Kochava. Babylist works with Advertising technology companies such as Facebook Custom Audiences, DoubleClick.Net, Google Remarketing, DoubleClick Bid Manager, Pubmatic, Rubicon Project, Advertising.com, Link Share, Microsoft Advertising, Impact, Outbrain Pixel, comScore Activation, RockerBox.