We do not only design premium clothing for the whole family. Our aim is to influence the lifestyle of individuals, without dictating their choices. We sold our first line of men's shirts in the summer of 1989. Since then we have been inspired by countless references, which we absorb into our world. When Patrick named his first sportswear shirt after a small town in the United States, a true success story was created based on authentic American references. The ñcasual with a touchî was created with its nonchalant form and impeccable fabrics. Casual evolves into preciousness. Creating a store is like building a new home. We want the space to be comfortable and functional, as well as reflecting our own tastes and aesthetics. Each store is individual, even though there are features they all share creating this particular Bellerose experience. Authenticity is core to all 16 flagship Bellerose stores and its 600 multi brand customers across Europe, Japan and the United States. Merging architectural genius with respect and preservation of the space: the stores are designed with wood, ambient sound, olfactory, cosy, raw and wide spaces. It is something rough and rock ïn roll, real and sought out. www.bellerose.be