El Rashidy El Asly was founded in 1888. The company factory is still proudly based in Sayeda Zeinab, holding the same value foundation of integrity, quality, innovation, and respect to one another and high commitment to community. These values were and still define El Asly today and they are the reason for the success and expansion that the company is witnessing. El Asly holds a diverse portfolio, which was built through product innovation and based on its clients' needs assessment. This has been the driving force behind our consistent success. El Asly provides quality meal solutions to consumers in the Middle East and Africa through a rich portfolio like Halawa and Tahina that is made from 100% ground sesame seeds to guarantee quality and excellence to our consumers. The supreme quality of our products shows the team's commitment towards satisfying customer needs and ensuring high product satisfaction. We believe in doing business the right way. Our value platform helps guide our everyday efforts and helps keep integrity at the core of our operations.