First Direct
first direct was the first telephone bank when it launched on 1 October 1989. Operating 24/7/365 - it has not closed its doors since. The bank also provides internet banking and text message banking. Despite having no branches first direct is well known for pioneering amazing service, winning several awards including; Moneywise Awards 2010, Most Trusted Financial Provider; Satmetrix Customer Loyalty Awards 2010; Which? Money Awards 2010, Best Financial Provider. The direct bank provides a range of award winning products including its 1st Account and repayment and offset mortgages. In 2009 alone first direct's mortgages appeared in the Best Buy tables 1347 times, second only to its parent company HSBC. key facts and figures first direct has 1.16 million customers 950,000 of them use Internet Banking 420,000 customers use SMS message banking. first direct sends around 3.5 million text messages to customers every month first direct employs 3,200 people in 2,700 FTE roles at two sites, in Leeds and Hamilton (near Glasgow) 44% of first direct's sales are via e-channels More than 1 in 4 of first direct's customers join because of personal recommendation Over 89% of customer contact with first direct is electronic first direct handles around 157,760 telephone calls every week first direct takes over 29,000 calls a day outside working hours first direct takes over 1,700 calls a day from abroad first direct has been in profit every year since 1995
Banking
1,000 - 5,000
Leeds, United Kingdom
About

first direct was the first telephone bank when it launched on 1 October 1989. Operating 24/7/365 - it has not closed its doors since. The bank also provides internet banking and text message banking.

Despite having no branches first direct is well known for pioneering amazing service, winning several awards including; Moneywise Awards 2010, Most Trusted Financial Provider; Satmetrix Customer Loyalty Awards 2010; Which? Money Awards 2010, Best Financial Provider.

The direct bank provides a range of award winning products including its 1st Account and repayment and offset mortgages. In 2009 alone first direct's mortgages appeared in the Best Buy tables 1347 times, second only to its parent company HSBC.

key facts and figures

first direct has 1.16 million customers

950,000 of them use Internet Banking

420,000 customers use SMS message banking. first direct sends around 3.5 million text messages to customers every month

first direct employs 3,200 people in 2,700 FTE roles at two sites, in Leeds and Hamilton (near Glasgow)

44% of first direct's sales are via e-channels

More than 1 in 4 of first direct's customers join because of personal recommendation

Over 89% of customer contact with first direct is electronic

first direct handles around 157,760 telephone calls every week

first direct takes over 29,000 calls a day outside working hours

first direct takes over 1,700 calls a day from abroad

first direct has been in profit every year since 1995

Site Traffic
  • 23619 Global Rank
  • 907
    United Kingdom
  • 1.48 M Estimated Visits
Traffic Sources
  • Direct
    58.72%
  • Search
    39.16%
  • Display
    0.83%
  • Mail
    0.65%
  • Referrals
    0.38%
  • Social
    0.25%
Geography Breakdown
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Alexa Traffic Data
Global Rank 14,537
7,403
United Kingdom Rank 408
70
United Kingdom Page Views 91.5%
1.4%
Top Countries
Top Search Keywords
  • Doors and Windows
  • Security - Locks and Access Control
Mobile App Data
MixRank is the most comprehensive database of mobile apps, developers, SDKs, technologies, services, and integrations. Learn more.
  • 10 SDKs
  • 4.82 Avg. Rating
  • 2.6 K Total reviews
  • App Url: https://itunes.apple.com/app/first-direct-1/id405905004
  • App Support: http://www.firstdirect.com/bankingonthegohelp
  • Genre: Finance
  • Bundle ID: com.firstdirect.bankingonthego
  • App Size: 129 M
  • Version: 4.9.0
  • Release Date: May 31st, 2017
  • Update Date: May 11th, 2021

Description:

Your everyday just got a whole lot easier. Even better banking has arrived.

At the coffee shop, deciding if it’s a skinny soy latte or a cup of tea. In a taxi stuck in traffic, wondering how much you’ve saved for your trip to Machu Picchu. On a rollercoaster, planning the decorations for your dog’s third birthday party…

Wherever you are, whatever you’re doing, our new and improved mobile app makes banking even simpler.

From checking your balances and viewing transactions to paying family and friends, mobile banking takes all the hassle out of everyday money stuff. You can now do more than ever from the comfort of your own phone - and if that’s not exciting enough, this is just the start of our mini digital revolution, with loads more improvements on the way.

So go on. Get yourself up to date.

Update now >>

• Free to use, but providers may charge for download and usage
• Use in accordance with local laws and check charges if using abroad
• Use in accordance with our App terms and conditions
• Use in accordance with Apple terms and conditions
• This app may be withdrawn at any time, but we’ll always keep you in the loop.

Daily Downloads Dec 01 - 31, 2024

Sort by

Annie3780

Feb 22, 2021

Not what I wanted !!!!

I did not want to use the App I was quite happy doing my Banking via the internet but I have been forced yes forced to use the App which has changed since I first logged in and is not consistent when entering and looking for information/paying bills. I have a Apple Laptop Pro but I can not use the App on this only an IPad and IPhone I do not want my banking App on my Phone. Seriously considering doing Banking else where. I am also unable to view future payments. Not Happy

jamzface

Feb 21, 2021

Lacks the finishing touches

A good bank, but the app needs a lot of quality of life improvements. Available balance in the account list, finer card controls, budgeting tools, and a facelift. I hope to see some big updates soon.

Dav3y82

Feb 21, 2021

So Poor

This app is full of flaws and errors. The layout is so dull. I like other banking apps much more than this. Need to work on the bugs.

DebzDay

Feb 21, 2021

Phone App review

Quick, no fuss app

Castle Jools

Feb 20, 2021

First time app use, just getting use to it

Just just getting use to it getting use to it ok so far

redroutledge

Feb 19, 2021

Easy, secure and user friendly

Easy, secure and user friendly
Core Location Framework
The Core Location framework lets you determine the current location or heading associated with a device. The framework uses the available hardware to determine the user’s position and heading. You use the classes and protocols in this framework to configure and schedule the delivery of location and heading events. You can also use it to define geographic regions and monitor when the user crosses the boundaries of those regions. In iOS, you can also define a region around a Bluetooth beacon.
AVFoundation
The AV Foundation framework provides an Objective-C interface for managing and playing audio-visual media in iOS and OS X applications.
Core Foundation Framework
Core Foundation is a framework that provides fundamental software services useful to application services, application environments, and to applications themselves. Core Foundation also provides abstractions for common data types, facilitates internationalization with Unicode string storage, and offers a suite of utilities such as plug-in support, XML property lists, URL resource access, and preferences.
Core Graphics
The Core Graphics framework is based on the Quartz advanced drawing engine. It provides low-level, lightweight 2D rendering with unmatched output fidelity. You use this framework to handle path-based drawing, transformations, color management, offscreen rendering, patterns, gradients and shadings, image data management, image creation, and image masking, as well as PDF document creation, display, and parsing.
Foundation Framework
The Foundation framework provides a base layer of functionality for apps and frameworks, including data storage and persistence, text processing, date and time calculations, sorting and filtering, and networking. The classes, protocols, and data types defined by Foundation are used throughout the macOS, iOS, watchOS, and tvOS SDKs.
Launch Services
macOS Launch Services is an API that enables a running app to open other apps or their document files, similar to the Finder or the Dock.Launch Services eliminates apps having to query the Finder to open an app, document, or URL for them. The macOS Finder itself uses Launch Services to perform such tasks. Because the Finder performs no additional processing beyond calling Launch Services, any client using Launch Services for these purposes behaves identically to the Finder.
Quartz Core Framework
Allow users to browse, edit, and save images, using slideshows and Core Image filters.The Quartz Composer API supports processing and rendering graphical data and allows developers to create custom patches for the Quartz Composer developer tool. ImageKit provides user interface support for browsing, editing, and saving images, showing slideshows, and browsing and previewing Core Image filters. PDFKit is a technology that allows applications to display and manipulate PDF documents.
Security Framework
Secure the data your app manages. Protect information and control access to your app.
System Configuration F...
This collection of documents describes the programming interfaces of the System Configuration framework. The System Configuration framework provides functions that determine the reachability of target hosts in both a synchronous and an asynchronous manner. It also provides error detection facilities.
UIKit
The UIKit framework (UIKit.framework) provides the crucial infrastructure needed to construct and manage iOS apps. This framework provides the window and view architecture needed to manage an app’s user interface, the event handling infrastructure needed to respond to user input, and the app model needed to drive the main run loop and interact with the system.
Data sourced from MixRank, the most comprehensive database of mobile apps, developers, SDKs, technologies, services, and integrations. Learn More.
Ad Intelligence
  • Standard
    89.23%
  • Direct
    10.77%
Ads Seen Recently
58
Longest Running Ad
First Direct
Device
Desktop
Dimensions
728x90
First Direct
Device
Desktop
Dimensions
300x250
First Direct
Device
Desktop
Dimensions
300x600
First Direct
Device
Mobile
Dimensions
300x250
First Direct
Device
Desktop
Dimensions
300x250
First Direct
Device
Mobile
Dimensions
300x250
First Direct receives up to 3M pageviews per day, in countries such as South Africa, Thailand.

They are headquartered at Leeds, United Kingdom, and have 2 advertising & marketing contacts listed on Kochava. First Direct works with Advertising technology companies such as Omniture TouchClarity, Atlas, Google Remarketing, DoubleClick.Net, AppNexus, AppNexus Segment Pixel, DoubleClick Bid Manager, RadiumOne, Media Innovation Group, DemDex, Rubicon Project, Eyeota, Adobe Audience Manager Sync, Facebook Custom Audiences, The Trade Desk, Openads/OpenX, Avocet, Amazon Ad System, Index Exchange, Pubmatic, SpotXchange, Twitter Ads, BlueStreak.