The LG Electronics brand was launched in Australia in 1997. An innovative product range, supported by extensive marketing campaigns has led to strong sales growth. LG Electronics Australia currently has over 350 employees nationwide with branch offices in New South Wales, Victoria, Queensland, South Australia and Western Australia. In line with its global philosophy, LG Electronics Australia sets new benchmarks in digital and marketing innovation. A Platform of Marketing success in Australia has been the slogan 'LG, Lifes Good'_. The slogan has cemented the company in the hearts and minds of Australian consumers and successfully communicates LG's underlying goal and vision - to make life easier with people-friendly technology. In the Australian market, LG Electronics currently offers the following products: Mobile Phones TV/Audio/Video Kitchen Appliances Laundry/Floorcare Appliances IT Products Air Conditioning