Golden Screen Cinemas Sdn Bhd (GSC), MalaysiaÍs largest cinema exhibitor with over 40% market share, is a wholly owned subsidiary of PPB Group (a member of the Kuok Group). GSC operates a total of 348 screens in 40 locations across Malaysia and Vietnam, out of which 305 screens are spread across 33 locations in Malaysia, while 43 screens sit in 7 locations in Vietnam through a partnership with Galaxy Studio. GSC recorded a total admission of over 30 million customers in Malaysia in 2015, a whopping 44% of the industryÍs total 68 million admissions. GSC aspires to become a regional cinema and content operator that is recognised for providing quality total movie entertainment. Boasting the largest multiplex in Southeast Asia with its 21-screen GSC Mid Valley Megamall, GSC continually strives to provide the most experiential audio visual enjoyment for its customers. GSC Maxx, the cinema chainÍs very own larger-than-life screen, coupled with cutting-edge audio and visual technologies, allows customers to completely immerse in the movies. Its THX-certified halls are professionally engineered to offer the highest standards in audio performance and picture excellence. The multidimensional Dolby Atmos¬ that transports one right into the movies with its audio surround technology is currently available in 21 GSC cinema locations across Malaysia, while the countryÍs first D-Box motion seats launched by GSC is now available in 9 GSC cinema locations across Malaysia, allowing customers real-time thrilling movements experience that are perfectly synchronized with the on-screen actions. GSC raises the bar of cinema experience with GSC Signature, the first ever boutique cinema in Malaysia that offers luxurious facilities and personalised services. Enjoy exclusive experience catching your favourite movies in the Gold Class and Premiere Class halls of GSC Signature in The Gardens Mall in Kuala Lumpur. GSC introduced GSC Lite in 2012, a sub-brand which embodied lighter and modest cinema entertainment in smaller towns, allowing customers to continue enjoy urban-class cinema entertainment at competitive pricing without having to compromise on audio and visual quality. GSC Mobile App, available on all major mobile platforms including iOS, Android and Windows, brings about the revolutionary e-purchase of movie tickets and popcorn combo. e-Purchase can be made anytime, anywhere via Hong Leong Connect, m2u Mobile, RHB Now, PayPal, Visa Checkout, AMEX or credit cards. This ticketless option featuring a QR code on the mobile phone eradicates queue and waiting time. Movie admission is a scan away at the auto-gates. To cater to corporate demand, GSC introduced the e-Voucher facility that eliminates paper wastage and manual distribution of printed vouchers. Customers can conveniently redeem their e-Voucher via GSC Mobile App or the GSC official website. On top of that, GSCÍs halls that are fully-equipped with innovative technology, coupled with a full range of catering facilities and services, are ideal for corporate functions and private events. GSC received the Exhibitor of the Year award in CineAsia 2016 after bagging the Gold Award in the prestigious Putra Brand Awards 2016 Entertainment Category for the third consecutive year since 2014. For more information, log-on to www.gsc.com.my.