Greenstone specialises in the design, marketing, distribution and administration of personal insurance products. Since its formation in 2007, Greenstone has focussed on developing simple and affordable direct insurance products for our customers. During this time we have expanded our insurance product offering to include term life, funeral, income protection and pet insurance products. These insurance products are distributed through Greenstone's Proprietary Brands (Real Insurance, Australian Seniors Insurance Agency, Guardian Insurance and Prime Pet Insurance) and Affinity Brands (Medibank, Woolworths and RSPCA). Greenstone also distributes its proprietary and affinity products as well as third party insurance products, namely private health, car and home & contents insurance products, through its online comparison website, Choosi. Greenstone is known for outstanding value, leading customer satisfaction and has one of the most recognised brands in the Australian life insurance market, Real Insurance.