Manifesto: As optometrists, you arenÍt solely in the business of doing business. YouÍre in the business of caring for your patientsÍ eyes, and time spent crunching numbers is time that could be better spent. WeÍre here to help you stay profitable and help you focus on what really matters - helping people see clearly. With your personal brand on the line, we know that lens technology and performance canÍt be compromised. But with industry heavyweights dominating a marked-up market, the big name lenses come with a hefty price tag - for you and your patients. And since patients donÍt care what lens brand you use as long as they work, thereÍs no reason to pay twice as much for the same performance. We saw a way to produce todayÍs high performance lenses for half the cost, using the same process, technology, and equipment. GSRx provides you a value-engineered solution that dramatically boosts your bottom line. WeÍre here to level the playing field, and weÍre here to help independent optometrists win financial liberation. ItÍs that simple.