Enough already. Enough of the guilt. Enough of the foodie attitudes, expertise and intimidation. And especially enough of feeling bad and being made to feel bad about the fact that we feel bad. Sheeesh. We all know we're supposed to eat better and most of us know that we need to get a lot more fruits & vegetables. But then life gets in the way. We recognize that change is hard and big changes are harder. That's why our passion is taking the benefits of plant-powered nutrition and removing all the barriers. That means taking the best of the best and making them convenient, tasty, and packed with so much nutrient density that people can feel a difference. Skoop's products are designed to be a new and healthy addition that provides you with the energy and mental clarity to make a cascade of healthier decisions throughout the day and throughout your life. Skoop is plant-based nutrition made super simple for all.