On the outside, we may seem like just another food company. But on the inside, we're a lot more than that. We're a group of people who believe passionately in the potential of every Australian. The potential to be healthy: physically, mentally and emotionally. The potential to be happy. The potential to live life with purpose. And we believe this journey all begins with good nutrition. Because what you feed your body and your mind, changes the way you feel. It's often said that Sanitarium changed Australia's eating habits; we were the first to introduce healthy and innovative breakfast foods and soy foods. We promoted plant-based eating before it became trendy, and offered wellbeing clinics in our cafes throughout Australia. In caring for the health and wellbeing of all Australians, we have created great breakfast cereal foods, soymilks, spreads and healthy vegetarian foods. Some of Australia's greatest heroes and sporting legends eat Weet-Bix every day, and millions of Australians get the energy they need to power through their own busy lives. Caring about the community is a core value of Sanitarium and our employees. Whether it's Australia's largest kids sporting event, the 'Sanitarium Weet-Bix Kids TRYathlon,'_ the Good Start Breakfast Club for kids in need, or the free health and nutritional advice for all Australians, we're here because we want to make a difference.