DoubleClick is the ad technology foundation to create, transact, and manage digital advertising for the world's buyers, creators and sellers. Available for iOS and Android

The Google Analytics SDK for Android makes it easy for native Android developers to collect user engagement data from their applications. Developers can then use the Google Analytics reports to measure: The number of active users are using their applications. From where in the world the application is being used. Adoption and usage of specific features. Crashes and exceptions. In-app purchases and transactions. And many other useful metrics... The Google Analytics SDK also gives you the tools to monitor the success of mobile marketing campaigns. Connect user interactions with paid ads, Google Play downloads, and subsequent in-app usage and Ecommerce transactions. Google Analytics provides a powerful platform to measure and optimize all of your application marketing efforts.

Google Cast is a technology that enables multi-screen experiences and lets a user send and control content like video from a small computing device like a phone, tablet, or laptop to a large display device like a television.

Google Drive for Android is a file storage service hosted by Google. All your files in Drive – like your videos, photos, and documents – are backed up safely so you can’t lose them. Easily invite others to view, edit, or leave comments on any of your files or folders.

Google Fit is an open ecosystem that allows developers to upload fitness data to a central repository where users can access their data from different devices and apps in one location: Fitness apps can store data from any wearable or sensor. Fitness apps can access data created by any app. User's fitness data is persisted when they upgrade their fitness devices.

The Google Mobile Ads SDK is the latest generation in Google mobile advertising featuring refined ad formats and streamlined APIs for access to mobile ad networks and advertising solutions. The SDK enables mobile app developers to maximize their monetization on Android, iOS, and Windows Phone 8.

The collection of search and search related APIs in Google's Android GMS framework.

Google Tag Manager enables developers to change configuration values in their mobile applications using the Google Tag Manager interface without having to rebuild and resubmit application binaries to app marketplaces. This is useful for managing any configuration values or flags in your application that you may need to change in the future, including: * Various UI settings and display strings * Sizes, locations, or types of ads served in your application * Game settings Configuration values may also be evaluated at runtime using rules, enabling dynamic configurations such as: * Using screen size to determine ad banner size * Using language and location to configure UI flags Google TagManager also enables the dynamic implementation of tracking tags and pixels in applications. Developers can push important events into a data layer and decide later which tracking tags or pixels should be fired. TagManager currently supports the following tags: * Google Mobile App Analytics * Custom Function Call tag

Add fast, secure checkout for users buying physical goods and services from your app. Transactions are monitored for fraud 24/7. Keep your existing payments infrastructure and integrate Google Wallet quickly, easily and free of charge.

Extending Android to Wearables. Android Wear extends the Android platform to a new generation of devices, with a user experience that's designed specifically for wearables.

The most advanced analytics for Android. When you integrate Mixpanel into your iPhone, iPad, or Android mobile apps, you gain the ability to answer complex questions in seconds. Plenty of free analytics tools give you a cursory look at mobile app usage, but Mixpanel is uniquely qualified to help you dive into your data, answering your business's most pressing questions and driving user engagement.