The Interactive Advertising Bureau Netherlands (IAB) is the trade association for digital marketing in the Netherlands. With over 140 members, it's run for the leading media owners and agencies in the Dutch internet industry. Online is an exciting and fast-growing medium and our job at the IAB is to work with members to ensure marketers can identify the best role for online and the emerging mobile market, helping them engage their customers and build their brands. Through the dissemination of research and the organisation of regular events, we aim to put digital on the agenda of every marketer in the Netherlands, acting as an authoritative and objective source for all internet advertising issues whilst promoting industry-wide best practice.