The Interactive Advertising Bureau (IAB) empowers the media and marketing industries to thrive in the digital economy. It is comprised of more than 650 leading media and technology companies that are responsible for selling, delivering, and optimizing digital advertising or marketing campaigns. Together, they account for 86 percent of online advertising in the United States. Working with its member companies, the IAB develops technical standards and best practices and fields critical research on interactive advertising, while also educating brands, agencies, and the wider business community on the importance of digital marketing. The organization is committed to professional development and elevating the knowledge, skills, expertise, and diversity of the workforce across the industry. Through the work of its public policy office in Washington, D.C., the IAB advocates for its members and promotes the value of the interactive advertising industry to legislators and policymakers. There are 42 IABs licensed to operate in nations around the world and one regional IAB, in Europe. Founded in 1996, the IAB is headquartered in New York City and has a West Coast office in San Francisco.
- Company Name:Iab
(View Trends)
-
Headquarters: (View Map)New York, NY, United States
-
Marketing and Advertising
-
50 - 200 employees
- 181109 Global Rank
- 105844 United States
- 301 K Estimated Visits
-
Search49.78%
-
Direct37.07%
-
Referrals9.37%
-
Mail2.01%
-
Social1.77%
-
Display0.00%
-
33.89%
-
5.89%
-
5.01%
-
4.74%
-
4.70%
- United States 53.7%
- India 10.5%
- Mexico 6.6%
- South Korea 6.5%
- Japan 4.8%
- Denominations
- Social Services
- 10 SDKs
- App Url: https://itunes.apple.com/app/iab/id1020526422
- App Support: http://www.iab.com/guidelines/mobile-rich-media-ad-interface-definitions-mraid/
- Genre: Productivity
- Bundle ID: com.IAB.MRAIDAdsSDKTester
- App Size: 26.2 M
- Version: 2.0
- Release Date: January 24th, 2016
- Update Date: April 11th, 2020
Description:
MRAID Ads SDK Tester mobile app is a tool from IAB Tech Lab to help Ad designers, developers and DSP & Ad network Ad Operations quickly test ad creatives on multiple Ad SDKs.
The app allows you to test ad creatives on several Ad SDKs in minutes.
MRAIDS Ads SDK tester is the only one app needed for real mobile device testing of any creative. All you need is the app and your ad tags to test. No need to sign up or setup ad placements on SDK providers ad servers. Ideal for those who plan to run their ads against multiple publishers with diverse SDK implementations.
Initial release has 7 SDKs integrated:
• MillenialMedia
• AdMarvel
• Pubmatic
• inMobi
• OpenX
• Smart AdServer
• Adform
More SDKs will be added in future releases.
-
Standard66.67%
-
Direct33.33%
They are headquartered at New York, NY, United States, and have 2 advertising & marketing contacts listed on Kochava. Iab works with Advertising technology companies such as Google Publisher Tag, DoubleClick.Net, Google Adsense, Prebid, Twitter Ads, Facebook Custom Audiences, AdRoll, Consent Management Platform API v 2.0, AppNexus, Network Solutions Ads, Commission Junction, Openads/OpenX, Beeswax, LinkedIn Ads.