Iab
The Interactive Advertising Bureau (IAB) empowers the media and marketing industries to thrive in the digital economy. It is comprised of more than 650 leading media and technology companies that are responsible for selling, delivering, and optimizing digital advertising or marketing campaigns. Together, they account for 86 percent of online advertising in the United States. Working with its member companies, the IAB develops technical standards and best practices and fields critical research on interactive advertising, while also educating brands, agencies, and the wider business community on the importance of digital marketing. The organization is committed to professional development and elevating the knowledge, skills, expertise, and diversity of the workforce across the industry. Through the work of its public policy office in Washington, D.C., the IAB advocates for its members and promotes the value of the interactive advertising industry to legislators and policymakers. There are 42 IABs licensed to operate in nations around the world and one regional IAB, in Europe. Founded in 1996, the IAB is headquartered in New York City and has a West Coast office in San Francisco.
Marketing and Advertising
50 - 200
New York, NY, United States
About

The Interactive Advertising Bureau (IAB) empowers the media and marketing industries to thrive in the digital economy. It is comprised of more than 650 leading media and technology companies that are responsible for selling, delivering, and optimizing digital advertising or marketing campaigns. Together, they account for 86 percent of online advertising in the United States. Working with its member companies, the IAB develops technical standards and best practices and fields critical research on interactive advertising, while also educating brands, agencies, and the wider business community on the importance of digital marketing. The organization is committed to professional development and elevating the knowledge, skills, expertise, and diversity of the workforce across the industry. Through the work of its public policy office in Washington, D.C., the IAB advocates for its members and promotes the value of the interactive advertising industry to legislators and policymakers. There are 42 IABs licensed to operate in nations around the world and one regional IAB, in Europe. Founded in 1996, the IAB is headquartered in New York City and has a West Coast office in San Francisco.

Site Traffic
  • 181109 Global Rank
  • 105844
    United States
  • 301 K Estimated Visits
Traffic Sources
  • Search
    49.78%
  • Direct
    37.07%
  • Referrals
    9.37%
  • Mail
    2.01%
  • Social
    1.77%
  • Display
    0.00%
Geography Breakdown
Powered by
Alexa Traffic Data
Global Rank 14,260
92,639
United States Rank 5,366
34,532
United States Page Views 53.7%
1.5%
Top Countries
Top Search Keywords
  • Denominations
  • Social Services
Mobile App Data
MixRank is the most comprehensive database of mobile apps, developers, SDKs, technologies, services, and integrations. Learn more.
  • 10 SDKs
  • App Url: https://itunes.apple.com/app/iab/id1020526422
  • App Support: http://www.iab.com/guidelines/mobile-rich-media-ad-interface-definitions-mraid/
  • Genre: Productivity
  • Bundle ID: com.IAB.MRAIDAdsSDKTester
  • App Size: 26.2 M
  • Version: 2.0
  • Release Date: January 24th, 2016
  • Update Date: April 11th, 2020

Description:

MRAID Ads SDK Tester mobile app is a tool from IAB Tech Lab to help Ad designers, developers and DSP & Ad network Ad Operations quickly test ad creatives on multiple Ad SDKs.

The app allows you to test ad creatives on several Ad SDKs in minutes.

MRAIDS Ads SDK tester is the only one app needed for real mobile device testing of any creative. All you need is the app and your ad tags to test. No need to sign up or setup ad placements on SDK providers ad servers. Ideal for those who plan to run their ads against multiple publishers with diverse SDK implementations.

Initial release has 7 SDKs integrated:

• MillenialMedia
• AdMarvel
• Pubmatic
• inMobi
• OpenX
• Smart AdServer
• Adform

More SDKs will be added in future releases.

AVFoundation
The AV Foundation framework provides an Objective-C interface for managing and playing audio-visual media in iOS and OS X applications.
Core Foundation Framework
Core Foundation is a framework that provides fundamental software services useful to application services, application environments, and to applications themselves. Core Foundation also provides abstractions for common data types, facilitates internationalization with Unicode string storage, and offers a suite of utilities such as plug-in support, XML property lists, URL resource access, and preferences.
Core Graphics
The Core Graphics framework is based on the Quartz advanced drawing engine. It provides low-level, lightweight 2D rendering with unmatched output fidelity. You use this framework to handle path-based drawing, transformations, color management, offscreen rendering, patterns, gradients and shadings, image data management, image creation, and image masking, as well as PDF document creation, display, and parsing.
Core Location Framework
The Core Location framework lets you determine the current location or heading associated with a device. The framework uses the available hardware to determine the user’s position and heading. You use the classes and protocols in this framework to configure and schedule the delivery of location and heading events. You can also use it to define geographic regions and monitor when the user crosses the boundaries of those regions. In iOS, you can also define a region around a Bluetooth beacon.
Foundation Framework
The Foundation framework provides a base layer of functionality for apps and frameworks, including data storage and persistence, text processing, date and time calculations, sorting and filtering, and networking. The classes, protocols, and data types defined by Foundation are used throughout the macOS, iOS, watchOS, and tvOS SDKs.
Launch Services
macOS Launch Services is an API that enables a running app to open other apps or their document files, similar to the Finder or the Dock.Launch Services eliminates apps having to query the Finder to open an app, document, or URL for them. The macOS Finder itself uses Launch Services to perform such tasks. Because the Finder performs no additional processing beyond calling Launch Services, any client using Launch Services for these purposes behaves identically to the Finder.
MobileCoreServices
Use uniform type identifier (UTI) information to create and manipulate data that can be exchanged between your app and other apps and services using MobileCoreServices.
Quartz Core Framework
Allow users to browse, edit, and save images, using slideshows and Core Image filters.The Quartz Composer API supports processing and rendering graphical data and allows developers to create custom patches for the Quartz Composer developer tool. ImageKit provides user interface support for browsing, editing, and saving images, showing slideshows, and browsing and previewing Core Image filters. PDFKit is a technology that allows applications to display and manipulate PDF documents.
System Configuration F...
This collection of documents describes the programming interfaces of the System Configuration framework. The System Configuration framework provides functions that determine the reachability of target hosts in both a synchronous and an asynchronous manner. It also provides error detection facilities.
UIKit
The UIKit framework (UIKit.framework) provides the crucial infrastructure needed to construct and manage iOS apps. This framework provides the window and view architecture needed to manage an app’s user interface, the event handling infrastructure needed to respond to user input, and the app model needed to drive the main run loop and interact with the system.
Data sourced from MixRank, the most comprehensive database of mobile apps, developers, SDKs, technologies, services, and integrations. Learn More.
Ad Intelligence
  • Standard
    66.67%
  • Direct
    33.33%
Ads Seen Recently
2
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Iab receives up to 0.2M pageviews per day, in countries such as Viet Nam, India, Turkey, Israel, United States, Australia, Nigeria, Canada.

They are headquartered at New York, NY, United States, and have 2 advertising & marketing contacts listed on Kochava. Iab works with Advertising technology companies such as Google Publisher Tag, DoubleClick.Net, Google Adsense, Prebid, Twitter Ads, Facebook Custom Audiences, AdRoll, Consent Management Platform API v 2.0, AppNexus, Network Solutions Ads, Commission Junction, Openads/OpenX, Beeswax, LinkedIn Ads.