Incu is a retail destination, a considered curation from around the world, a community and a culture representing fashion, innovation and lifestyle.

Established in 2002 by twin brothers Brian and Vincent Wu, Incu began, like many great things do, as a simple but powerful set of ideas.

Inspired by their love of travel, international brands and emerging Australian talent, the brothers set about fusing these into retail concepts that would be at once innovative, personable and unique.
Incu strives for a store experience that is dedicated to detail and the desire to exceed expectation.

15 years after opening the first store in Galeries Sydney, Incu has flourished in to a multi-faceted business with interests that extend well beyond the realms of fashion. Incu has become a diverse and united community of customers, staff, suppliers and partners.

We donÍt pretend that weÍre reinventing retail, but there are small, significant things that we do that make us different from other retailers.

When it comes to customer service, we pride ourselves on not trying to mimic anyone else, we are uniquely Incu. We want everyone who comes into our space to have a great experience and to feel invited and comfortable in their surroundings.
We believe the best way to approach customer service is to be genuine, down to earth, warm, humble and inviting.