The move to digital means that sometimes design comes second....and sometimes the final work must be changed and corrected (CRO anyone). This business problem (how to work on something that is already a live website) was the inspiration behind NoteBLOX. NoteBLOX fits into a unique category in that what we are doing appears so simple. All it does is put notes (think sticky notes for those lay people) on a site. The thing is, there is no better way improve something then to be cognizant of the issue at hand. In manufacturing there as JIT. In marketing there is this tendency to think one-and-done. There is no way to get around the ever changing messaging landscape then to have a way, a means of communicating on the actual site or page. What makes NoteBLOX unique is an open api that allows it to integrate with whatever system you have. It doesn't matter if you need to feed email, a project management system or a help desk. NoteBLOX is configured to integrate with your processes. We get rid of the back and forth that happens because emails and screenshots just don't cut it anymore. So, I would encourage to get rid of the silliest pain in software and website development, get rid of the constant back and forth that seems to happen all the time.