A solid and dynamic business company that successfully anticipates market trends with a vision that goes beyond Italian borders. PercassiÍs operations are focused on three main business areas: Retail, focused on Own Brands and Partnership Brands, Real Estate and Atalanta. Own Brands concerns the management of own brands (such as Kiko Milano, Madina, Womo and Bullfrog in cosmetics, Vergelio in footwear and Atalanta in sports) or in partnership (as Billionaire Italian Couture in clothing), relying on the Percassi know how of excellence in the development of commercial networks in strategic locations. In the Partnership Brands area, Percassi is engaged in the development and management of the sales networks of big brands such as LEGO Group, Victoria's Secret, Gucci, Ralph Lauren, Nike and Ferrari, in addition to its own brands and brands in joint ventures with international partners In the Real Estate sector, Percassi is known for being an entrepreneurial organization that successfully promotes, develops and makes the most of major real estate projects, in the sales and managerial sector, at the forefront of innovation and high quality (The Oriocenter shopping Center, the Franciacorta and Valdichiana Outlet Villages, the Sicilia Outlet Village, San Pellegrino Terme, the Canyon Forest Village in Arizona and finally Westfield Milan, an authentic innovation in the retail industry, adjacent to the Milan Linate Airport). Antonio Percassi is the President of Atalanta Bergamasca Calcio, the most important football team in Bergamo and the province since 1907, the year it was founded. The company, led by Antonio Percassi, was the architect of important partnerships, such as the one that contributed to the expansion of the Benetton empire from 1977 to 2010 and the joint venture with the Iberian giant Inditex, that in 2001 looked to Antonio Percassi to help the famous Zara brand enter the Italian market.