ReachMax - the largest programmatic technology platform for brand advertisers in China, aims at helping brand advertisers to increase OTV campaign effectiveness and bridging DMP application scenarios. It is also the first programmatic platform in China to apply the unique ñPassback Ratioî concept to help brand advertisers running campaigns with premium inventory at a fixed volume. AddNewer, corporation of ReachMax, is ChinaÍs leading independent ad tech provider specializing in OTV advertising optimization. We are committed to improve the ecosystem for publishers, brand advertisers and agencies through advanced technology and innovative model. Since founding in 2014, AddNewer became one of the fastest growing companies within the ad tech space in China.