The market leader for children's merchandise in Ukraine RedHead Family Corporation (founded in 1994 as Europroduct) is a leader in the children's merchandise market and the largest family company in Ukraine. The company's business includes the largest chain of children's shops in the country (Antoshka), boutiques with leading fashion brands in key cities throughout the country, and national distribution which represents brands of world leaders in the children's merchandise market exclusively. RedHead's distribution holds 70% of the national baby food market, and the company is striving towards a leading position in the categories of toys, baby hygiene, clothing, furniture and accessories.