Ruiz Strategies develops and executes transformational content marketing and communications strategies for world-class companies, professional services firms, and government entities leveraging the power of social media, new media, traditional media and virtual technologies. Ruiz Strategies is also a government contractor as a prime, teaming partner and subcontractor. SPECIALTIES ´Content Marketing ´Social Media Marketing ´Media & Communications Training ´Multimedia Content Production ´Video Production ´Inbound Marketing ´Hispanic Marketing Online ´Online Marketing ´Search Engine Marketing (SEM) ´Search Engine Optimization (SEO) ´Translation Services ´Communication Plans ´Multimedia Services ´Market Research ´Crisis Communications ´Educational Marketing ´Reputation Management ´Educational Marketing ´Public & Media Relations ´Influencer Marketing ´Brand Journalism ´Sponsored Content ´Personal Branding ´Thought Leadership Positioning ´Proactive Publicity & News Media Strategies ´Strategic Planning & Implementation ´Analytics & Metrics ´Executive Communications ´Mobile Apps CERTIFICATIONS MBE _ SCMSDC Council of NMSDC (Minority-owned business enterprise) WBE _ WBENC (Woman-owned business enterprise) W/MBE _ CPUC SBE _ Department of General Services (DGS) CA WOSB _ US WomenÍs Chamber of Commerce CLIENT INDUSTRIES ´Telecom ´Oil & Gas, Energy ´Utilities ´Financial Services ´Automotive ´Professional Services ´Legal ´Government Agencies ABOUT THE PRESIDENT AND CEO Michele Ruiz brings unique strategic and business experience as well as insight. She is a former award-winning broadcast journalist, a professional speaker on topics including communications, digital strategies, and entrepreneurship. She leads a team that is experienced, certified and award-winning in social media, PR, marketing, communications, content marketing and digital strategies. Michele is author of the book Content Marketing for Lawyers.