SHR--Keeping Hotels Competitive. SHR is a leading provider of advanced tools and services that help hotels execute their best distribution strategy while delighting guests and optimizing profitability. The technical maturity of SHRÑhaving built not one but two Central Reservations Systems (CRS)Ñis second to none. Our proprietary Windsurfer¨ CRS offers advanced features that allow you to easily manage your rates and inventory across all distribution channels, providing not only one of the best booking engines on the market but also the strongest integrations and connections to wherever you sell your rooms. Year after year, Windsurfer continues to be a preferred distribution platform for a wide variety of hotel properties. Responsive and flexible, Windsurfer's booking engine lets you easily merchandise and sell your rooms, packages, and add-ons in virtually any way you choose. Offering a responsive design, shopping cart-style booking process, persuasive messaging, and other unique features, Windsurfer is fully optimized for single property independents, multi-property groups, and large hotels. In addition to its innovative technology, SHR also provides an outsourced Revenue Management for Hire service for properties of any size and brand affiliation. Dedicated to finding revenue solutions that work for your specific situation, we match you with an experienced revenue manager who will provide unique insight as you build and maintain a winning revenue management strategy. SHR brings hoteliers the best in nimble technology, intelligently supported by tested industry expertsÑkeeping hotels competitive.