TodayÕs most aspirational brands create magical experiences at each customer interaction. Customers are not treated as marketing segments or ÔusersÕ, but rather as individuals at different stages of a journey with the brand. The purpose of the Taplytics Experience Cloud is to enable all enterprises to deliver these exceptional experiences. The platform harnesses the power of artificial intelligence to personalize customer journeys, identify areas for experimentation, and execute on communications across all digital channels. The Taplytics product portfolio combines powerful capabilities across experimentation, messaging and analytics to create a single fully integrated solution. Brands can leverage an AI-powered platform to create a holistic, data-driven user experience filled with magic moments.