With the global economy in recession, Japanese people's attitudes towards consumption are changing greatly. It is difficult to describe simply why this is happening because it is such a big change, but if I was to put it in just a few words, maybe I could say, ñJapanese people are evolving into more mature consumers.î We are moving towards the end of the age when people judge goods and services by value criteria like ñit is a good product because everybody says soî or ñit must be a good product because everybody has one.î Since its founding, the Company has always provided customers only with products made exclusively from high quality materials and using delicate processing technology. From now on too, everybody at the Company is going to work together to evolve our corporate tradition further and strive for the improvement of corporate value while valuing that obsession with quality. You can bank on the growth of Tasaki Shinju.