The Campus Agency specializes in college, youth, and millennial marketing. Through brand ambassador programs, mobile tours, on campus activations and spring break marketing, we help connect brands directly to college students and the youth demographic. We have a deep understanding of the college market and broad connections with companies in the college space, as well as extensive experience in student deals and building partner relationships. Campus owns and operates CollegeFest; the most heavily attended back-to-school event in New England which attracts thousands of college students each year. CollegeFest is a Boston institution featuring live music and free swag from local and national sponsors. CEO Paul Tedeschi is a veteran youth marketer having worked in the field for over 25 years. Paul works closely with clients to develop innovative marketing campaigns with ñbig ideasî for brands that drive selling, customer acquisition and brand awareness. Paul started his first agency, Collegiate Advantage, during his junior year at BUÍs College of Communication. He then went on to become co-founder and CEO of Mr. Youth (now MRY), where he created and managed large scale acquisition and branding programs for Microsoft, Ford, Citi Bank and Scion among others.