The Reach Group provides cross-channel, user-centered performance marketing and an intelligent use range with technology balanced along the entire customer journey. Campaigns are optimized for advertisers in the fields of e-commerce and media as well as for agencies in all digital channels on detailed user models. The product portfolio is composed of the core areas of Performance Marketing, Relations as well as Media and Brand. Performance Marketing combines the core competencies of performance display, dynamic retargeting, affiliate marketing as well as SEO, SEA and social media advertising. With Relations, The Reach Group covers the ever increasingly important activities of inbound marketing from content creation to community management. With the area of Media & Brand The Reach Group will be able to plan and control additional cross-media digital campaigns for customers. The established performance specialist providers Ad-Cons, Netlead, PR Ð Popularity Reference and Redvertisement merged companies in 2015 to form The Reach Group. The founders have promoted and developed each of the departments from the very beginning up to today. The Reach Group is a member of the Bundesverband Digitale Wirtschaft (BVDW).