Our business is communications. Our mission is creating positive impact. We believe that all brands have the power to be irresistibleãand our job is to unlock that power by deeply connecting brands and their consumers through communications. Our proprietary, quantitative tool, I-FactorÈ helps brands Unlock their Irresistibility. I-FactorÈ works like this: we use our unique methodology to analyze the three components of your brandês irresistibility. Then we assign your brand a quantifiable score. That score will give us deeper insight into your brandês Irresistibility FactorÈ and give true insights on how to increase it. I-FactorÈ is revolutionary. It is intuitively led and scientifically grounded. So the study is rich in emotion and science, which is important since 95% of all purchase decisions occur on the subconscious level. The idea is to increase the number of people who –have to have” and –want to share” your brand exponentially.