Unique Estates Australia is a boutique agency specialising in marketing luxury properties for sale and holiday let. We recognise the importance of building a brand around each property we represent. We take considerable time to develop a thorough understanding of the home and the potential buyer market. We then develop an integrated marketing strategy that usually incorporates editorials in key media combined with an on-line and off-line advertising campaign, as well as utilising events and social media. We use a weekly reporting system to provide vendors with regular feedback about the success of the campaign. We also develop close and ongoing relationships with prospective purchasers and spend a lot of time assisting them to understand the area they are looking to purchase in beyond just the property market. We provide assistance with trades and related services, advice on schools in the area, recommend restaurants and arrange social gatherings to introduce newcomers to others in the area. Unique Estates has been regularly recognised for our creative and individual approach in marketing real estate and we are often rewarded with above market value results. Unique Estates was launched in April 2009 by Nicolette van Wijngaarden. In the August of 2008, whilst running her marketing business, she had been asked by her partner to assist in the sale of the home he had spent seven years building. He had become frustrated by the efforts of local agents and wanted a fresh approach so asked Nicolette to assist in developing that approach. Nicolette entered the home in the International Property Awards and then once it had won Best Property _ Australia 2008 she developed a marketing campaign around the property to promote the award it had won and the fact that it was for sale. Some 4 months later after an extensive campaign with huge media coverage through PR _ she sold the property for a record price in its area of $7.7 million